Our history
is quite an interesting and unique one. It is a vision and dream
of one man viz. Mr. Afzal, to bring concentrated fragrances to the
South African consumer who where subjected to a very small range
of Attars (concentrate Perfumes) which were of a very poor quality.
Since
his student days abroad, Mr. Afzal was passionate about quality
fragrance and made it his ambition to study the art of Perfumery
and source only superior quality Attars and deal only with highly
recognised & reputable International Fragrance Manufacturers
and thus in the year 1991 a new Fragrance business was born and
appropriately named Attaar Afzal Fragrances. Afzal, translated into
Arabic means The very Best or Superior.
Afzal Fragrances
started off with very humble beginnings and due to our rigid policy
of no compromise on quality, service and honesty, gradually developed
into a leader in the Fragrance trade. Our mission statement reads
“First in Quality Fragrance” and we live by this statement
in whatever we do, continuously striving to improve and always placing
the consumer first!
Today, Afzal Fragrances has developed into a leader
and trend setter in the Attar (Fragrance) world and has taken the
concept of using Attars beyond the Muslim community and introduced
the wider South African multicultural groups into the sensational
world of Quality Attars by extensive marketing strategies and above
all, the passion that drives Afzal in his desire to “Bring
Quality Fragrance to the consumer at an affordable price.”
Owing to our fervent zeal of excelling in all that
we do, Afzal’s range of Fragrances exceeds over 300 types,
both, Men & Ladies Fragrances. From the entry level fine Fragrance
for the novice to the Ultra Luxury for the discerning connoisseur
in Western Designer type and Oriental Fragrances.
Afzal Fragrances, is a “family”, a
group of highly dedicated people who continuously strive to create
innovative ideas with persistent precision guided by the philosophy
of the Company.